Remembering that free will exists and that I can create a brand identity for anything is truly a freeing realization. Once this idea for a personal project struck, I just had to make it. Inspired by a natural color pallet and the gorgeous Wenatchee National Forest found near Seattle, I set out trying my hand at creating the forest a visual identity. This project was lots of fun, creating logos, marks, colors, and putting it all together as a fictional brand.
